Retail

In a compelling plea for public attention and legislative scrutiny, Matthieu Fortin, the owner of Upper Limits Midwest, Inc., highlights the dire implications of Illinois House Bill 5069 for small vape businesses and public health initiatives. Fortin, whose enterprise has been a staple in the Springfield community for over a decade, argues that the bill, ostensibly aimed at curbing youth vaping, will inadvertently pave the way for Big Tobacco to monopolize the market. The legislation threatens to obliterate the vaping industry in Illinois, potentially leading to substantial job losses, a significant decrease in state tax revenue, and restricted access to smoking cessation tools. With a firm stance against HB5069, Fortin urges stakeholders to consider the real-world consequences of such a policy, advocating for the protection of small businesses and the promotion of public health through accessible vaping alternatives.

Join Matthieu Fortin of Upper Limits as he delves into the intricate journey of establishing a growing online smoke shop amidst the ever-evolving realm of Cannabis Commerce. Fortin offers valuable perspectives on the nuances of product acquisition, the transition from traditional retail to a digital marketplace, and the art of curating a distinctive product assortment.