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Write For Us - The Upper Limits Blog

Write For Us - The Upper Limits Blog


Guest Posting Guidelines for the Upper Limits Blog

Thanks for your interest in the Upper Limits blog! We love guest posts because they allow us to provide a diverse range of topics and expert insights for our readers. We do, however, get a lot of inquiries, and we can’t accept them all! But these guidelines will help give you a rundown of what we look for.

About the Upper Limits blog

The Upper Limits Blog has been a go-to resource for the Cannabis and vape community. Here are some things to know!

- Our audience: Cannabis enthusiasts, cannabis cultivators, business owners, or medical Cannabis patients looking to learn about Cannabis, cannabinoids, and Cannabis-related products. Particularly for small to medium-sized businesses and marketing agencies. Please note that our audience is age-restricted to 21+.

- Our tone: Our blog is authoritative and informative but friendly, professional, and fun to read. Conversational writing is our style—think approachable expert.

- Our topics: Cannabis cultivation and processing, CBD and endocannabinoid health, cannabis products, retail e-commerce, glassblowing, industry news and conversion, guides and how-to’s, product/company spotlights, regulatory issues, vape advocacy, and counterculture.

- Our posts: We publish a wide variety of post types, including (but not limited to!):

- New or different angles on common topics.

- How-to guides/tutorials for products and techniques.

- Lists of tips and tools.

- Industry trends, data, and insights.

- Vertical-specific advice.

Guest post requirements

We love guest posts, but we do get many requests on a daily basis. As such, Upper Limits only accepts posts that are high-quality, timely, accurate, actionable, original, and resonate with our audience. Here are some best practices that will help us to respond to you faster and, if your topic is a go, get it published sooner.

1. Familiarize with the industry and Upper Limits Blog.

Please do this! To get a feel for not only our topics but also our tone and basic format (short intros, lots of headings and subheadings, short paragraphs, value-adding images, etc.). Read a few posts in full, and then do some skimming and exploring other similar blogs.

2. Check to see if we’ve covered your topic already

We’ve been around for over a decade, so this is a must! If we have covered your topic, we may still be interested if you can offer something more up-to-date or approach it with a fresh angle or different perspective. The best way to see if we’ve covered your topic is to do a site search on Google:

site:upperlimitsinc.com [topic]

This search operator is your best friend. Do not include the brackets in your actual search.

3. Check our specs

Here’s what we want!

- Sufficient length: 600 - 1,500 words

- Short intro: ~150 words. Introduce your topic and then tell the reader what the post will cover.

- Friendly tone: conversational, not corporate!

- High quality: original, actionable, organized, and must be accurate!

- Skimmability: headings, subheadings, short paragraphs

- Images: screenshots, graphs, charts, concept illustrations, images - NO STOCK IMAGES. A meme or two is okay. Images that don’t belong to us/you need to be cited via “Image source” anchor text under each image.

- Backlinks: no more than 3 per post and must be related to the topic.

- Short bio: 1-3 sentences, can include links to your website or social accounts.

Here’s what we DON’T want!

- Thin content that demonstrates a lack of depth of knowledge on a topic.

- Fluff: redundant, filler words, uses many words to say little.

- Overly promotional content.

- Unrelated links

- Previously published or sponsored content.

- Stock images! (Worth mentioning again.)

What to expect

We get a large volume of correspondence, so please be patient with us throughout the process.

- Pitch response: If your pitch is chosen, we’ll do our best to respond within 1-2 weeks. Please follow up in three weeks if you haven’t heard from us.

- Outline: Once we nail down the topic and title, we will request an outline. If the outline is approved, you’ll get drafting!

- Draft: If the draft meets our quality standards, we’ll move on to editing. [If the draft does not meet our quality standards (i.e., it is thin content and/or cannot be improved without heavy edits), we will let you know that we cannot move forward with the post.]

- Edits: We will edit the content to align with our standards and style. If we need anything on your end— a better quality image, a change to a section, or further elaboration on something, we’ll let you know.

- Publishing: Depending on the level of edits needed and our content calendar needs, your post could get published anywhere from 1-4 weeks after you’ve submitted it. This can be longer if we are particularly backlogged.

Ready to pitch?

Send an email to [email protected]!

Here’s what to include:

- [GUEST PITCH] in the subject line

- A little about yourself: What experience or expertise will you be drawing from in your post?

- Proposed ideas: Topic ideas are great, title and ideas are even better!

- Writing samples: Please link to at least one existing publication.

- Backlinks: If you are planning to use any backlinks.

We’re looking forward to learning from and working with you!

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